EV's award winning "Lotus: Change the Rules" combines sports car action footage, some of it acquired using the production company's trademark mini-cams, archive footage and computer graphics, to convey the speed and excitement of the Lotus experience. It was used by Lotus to introduce both a new car, and the values of the Lotus brand, to new markets around the world.

"The Lotus project was a real challenge, said EV Production Managing Director Mark Wells. "They had complicated messages to deliver to a range of different audiences across the world, both about the company and about the product. We had to shoot attractive, action footage of their latest cars and use it in a package which included archive material from every source under the sun - from 16 millimetre film to Umatic tape. We needed to evolve a style which allowed it all to go together with a coherent look and feel. With our motor-sport experience, journalism and broadcast production skills, we are one of the few companies in the country that could have taken it on."

EV provided a complete production service, from acquisition to scripting.